This Is Framingham

This Is Framingham
Life in the ‘ham

Fresh Choice is open!

November 16th, 2009

Today I went to get the mail at the Trolley Square plaza like I do everyday and was expecting to peek into the window of the soon-to-be-open produce market, like I do every day, except today it was open for business!
It was great to see the store I had watched progress all summer, fully functioning. They did a nice job inside:

The produce, as expected, looked fresh and crisp:

They have a variety of breads including their own that they bake fresh every day:

In addition to lots of imported jarred and canned goods, they offer plenty of cheese, cured meats and smoked fish, whole, cut and sliced:

Just walking through this place is fun, you could make a project out of trying something new every week. I spoke with the owner for a little bit and when I asked him why he chose Framingham to open this store he said “because you needed it”. He has been in the specialty food business for many years and most of them were in New York, where he imports a lot of his items from.
Like the cakes, which looked fantastic:
This place is everything I hoped for and I think it will do well because of the unique items that can’t be found at the bigger markets. Their site isn’t quite up and running but they’re at 855 Worcester Rd. and the phone is (508) 872-7272.


  1. Do you know what their hours are? This place looks awesome!

    Comment by Joanna November 17, 2009 @ 8:57 am

  2. Thanks for this! We have been so curious as to what was in store for us, and now we know! We will certainly head over there this weekend. What a joy to have someplace that looks so lovely so close to the house!

    Comment by merilisa November 19, 2009 @ 10:11 am

  3. I am looking forward to going here, I hope they have fresh mangos year round!!

    Comment by Chuckles Puma November 20, 2009 @ 8:23 pm

  4. Stopped by there on my way to a meeting tonight and was very happy. Produce looks excellent and there’s a large selection, plus things like a full line of Sabra Middle Eastern prepared foods and a lot of treats and sweets from Europe. Hope to be a regular customer!

    Comment by Sharon November 24, 2009 @ 10:43 pm

  5. I stopped by and bought a lot of nice produce for a very good price. I am generally picky about the stuff I buy and was very happy with what the quality was.

    Comment by Matt December 7, 2009 @ 10:54 am

  6. I was at this store and its is awesome! Huge selestion of fruits and vegetables at unbelievable prices. I bought Lithuanian bread and it was really fresh and tasty. They have a large pickled section that I wasn’t dissapointed iun for sure. For the holidays I needed some gifts and I bought boxed chocolates one of which I couldn’t wait and opened at home-mmmm very yummy! You won’t be dissapointed.

    Comment by Inna December 15, 2009 @ 11:36 pm

  7. Wow, this is a dream come true! I love little stores like this and I’ve been driving by for months wondering what was on the way. Can’t wait to check it out. Thanks for the review.

    Comment by Leah December 19, 2009 @ 9:48 pm

  8. Trolley Square is such a nice mix of tenants – ( yes, I am the wife of the owner ) but as a Framingham resident love the convenience of the Post Office, Fresh Choice Produce Market, Design Center West – Robin Boyce owner/designer,Kugel’s Deli, Hair Salon, Nail Salon, India Grocer, Rasoi Indian Restaurant, Vera’s Market, Taste of China Take-out, Nu Waves – a great card shop like no other, Mystic Yoga ( hot yoga -a must try for all ! I am a practicing yogi ) My Gym, Karate School & a 4,300 s.f. spot for a new business. Hope you all will continue to support the business owners at Trolley Square. Happy Holidays !

    Comment by Marlene Aron December 22, 2009 @ 11:47 am

Comments RSS TrackBack URI

Leave a comment