This Is Framingham

This Is Framingham
Life in the ‘ham

Target gets groceries

March 27th, 2011


I feel like I never get to Target that often but last week I happened to visit which happened to be the week they unveiled their new grocery section.

They have everything from produce to frozen food to meats and dairy.  It’s a well-rounded grocery department with average prices.  I don’t know how often I’ll use it but I’m sure it will come in handy.
I also noticed they added a Starbucks

I used to think Starbucks was dumb and annoying, but now I don’t care, so good for them.  It looks nice and I’m sure it’ll get a lot of business.
The layout of the store is pretty much the same but a map at the front of the store helps find the items in the few departments that got relocated.  I don’t know of any Targets that have closed but it’s  nice to see them making an investment in the Framingham Store.

11 Comments »

  1. My wife was there yesterday and informed me that the Starbucks crew are a bunch of rank amateurs who kept screwing up her drink so she had to leave before she got one because our son was melting down! I’m guessing they’ll get better with time.

    Comment by Kevin Swope March 27, 2011 @ 10:13 pm

  2. ah, that explains the billboard over Cafe Fresh Bagel on Route 9. I had wondered what it was all about — lots of fresh produce, but no explanation. Just the Target logo…

    Comment by kevin March 27, 2011 @ 11:00 pm

  3. My only comment on the remodel is that it’s awfully red (so much so that it give me a headache.) Other than that, it’s nice and the food prices seem to be competitive. I’m sure that it’ll do well, since people like one stop shopping. When I went to the Starbucks last week the workers were new and didn’t seem to know what they were doing yet. I felt bad for them, but figured that it should get better in time.

    Comment by Karen March 28, 2011 @ 7:19 am

  4. Regarding the red thing… Red is frequently associated with food, psychologically. I don’t know if that’s something innate, or has been developed over the years by marketing, but seriously, next time you are shopping, take a look and try to see how many food items have no red on their packaging anywhere. Of course, Red and white are also the Target colors, so that probably doesn’t help either.

    Comment by Chad March 28, 2011 @ 11:43 am

  5. Another vote here for the insidious effects of the loud red theme. Maybe they were too cheap to find a better graphic designer.

    Comment by Chris March 28, 2011 @ 2:58 pm

  6. I know the reason that they used red, but I just think they went a bit overboard with it (including the ridiculous red balls on the sidewalk outside.)

    Comment by Karen March 28, 2011 @ 6:49 pm

  7. I was in the store also – the prices seeemd about average no HUGE bargains but nothing super high. Karen – I noticed the ridiculous red balls also. What is there purpose? ITs not to be a barrier as they don’t go all around the store…

    Comment by Ellyn March 28, 2011 @ 9:13 pm

  8. I gave it a shot and tried my grocery shopping there this week. Big mistake. Not only were the prices not great I have discovered at least four of the items I purchased were spoiled ( to be clear: not past the sell by date but obviously not refrigerated at some point and rancid ). I hope the employees are being schooled in food safety because from my experience I’m pretty sure they’re not.

    Comment by Jen March 31, 2011 @ 10:30 pm

  9. Wall mart 2.0?
    How could they?
    This use to be the best store.
    It will be missed.

    Comment by Kelly March 31, 2011 @ 10:33 pm

  10. Ellyn, the red balls are to act as barriers to prevent people from partially parking on the sidewalk area to load up their cars.

    Comment by NGP April 12, 2011 @ 3:23 pm

  11. I actually found some good deals in the new food section (cheaper than Stop & Shop in fact). I’ve always relied on Target for cheaper cereal and cat food than the competition. As for Walmart, the one in Framingham is scary! Compared to the Walmarts in Maine (clean, happy employees, organic and local foods…) I still like the Framingham Target even since the changes. I just have to try really hard to ignore all the red. As for the Starbucks, I prefer the one on Prospect St. or Southboro on the way home from work.

    Comment by Leah April 20, 2011 @ 11:35 am

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